Jaguar biography
{ Jaguar is the luxury vehicle brand of Jaguar Land Rover , a British multinational car manufacturer with its headquarters in Whitley, Coventry, England.
Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Rover to form Jaguar Land Rover on 1 January 2013.
Jaguar's business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of S. S.
Cars Limited, the business extended to complete cars made in association with Standard Motor Co, many bearing Jaguar as a model name. The company's name was changed from S. S. } { prs tamizha }
Cars to Jaguar Cars in 1945. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975. { prs tamizha }
Since the Ford ownership era, Jaguar and Land Rover have used joint design facilities in engineering centres at Whitley in Coventry and Gaydon in Warwickshire and Jaguar cars have been assembled in plants at Castle Bromwich and Solihull. { prs tamizha }
Founding
The Swallow Sidecar Company was founded in 1922 by two motorcycle enthusiasts, William Lyons and William Walmsley. In 1934 Walmsley elected to sell-out and in order to buy the Swallow business (but not the company which was liquidated) Lyons formed S.S. Cars Limited, finding new capital by issuing shares to the public. { prs tamizha }
Jaguar first appeared in September 1935 as a model name on an SS 2½-litre sports saloon.A matching open two seater sports model with a 3½-litre engine was named SS Jaguar 100.
On 23 March 1945 the S. S. Cars shareholders in general meeting agreed to change the company's name to Jaguar Cars Limited. Said chairman William Lyons "Unlike S. S. the name Jaguar is distinctive and cannot be connected or confused with any similar foreign name.
Though five years of pent-up demand ensured plenty of buyers production was hampered by shortage of materials, particularly steel, issued to manufacturers until the 1950s by a central planning authority under strict government control. Jaguar sold Motor Panels, a pressed steel body manufacturing company bought in the late 1930s, to steel and components manufacturer Rubery Owen, and Jaguar bought from John Black's Standard Motor Company the plant where Standard built Jaguar's six-cylinder engines. From this time Jaguar was entirely dependent for their bodies on external suppliers, in particular then independent Pressed Steel and in 1966 that carried them into BMC, BMH and British Leyland. { prs tamizha }
In spite of such a performance orientation, it was always Lyons' intention to build the business by producing world-class sporting saloons in larger numbers than the sports car market could support. Jaguar secured financial stability and a reputation for excellence with a series of elegantly styled luxury saloons that included the 3-litre and 3½ litre cars, the Mark VII, VIII, and IX, the compact Mark I and 2, and the XJ6 and XJ12. All were deemed very good values, with comfortable rides, good handling, high performance, and great style. { prs tamizha }
Combined with the trend-setting XK 120, XK 140, and XK 150 series of sports car, and nonpareil E-Type,[citation needed] Jaguar's elan as a prestige motorcar manufacturer had few rivals. The company's post-War achievements are remarkable, considering both the shortages that drove Britain (the Ministry of Supply still allocated raw materials) and the state of metallurgical development of the era. { prs tamizha }
Ownership
An end to independence
Pressed Steel Company Limited made all Jaguar's (monocoque) bodies leaving provision and installation of the mechanicals to Jaguar. In mid-1965 British Motor Corporation (BMC), the Austin-Morris combine, bought Pressed Steel. { prs tamizha }
Lyons became concerned about the future of Jaguar, partly because of the threat to ongoing supplies of bodies, and partly because of his age and lack of an heir. He therefore accepted BMC's offer to merge with Jaguar to form British Motor (Holdings) Limited . { prs tamizha }
At a press conference on 11 July 1965 at the Great Eastern Hotel in London, Lyons and BMC chairman George Harriman announced, "Jaguar Group of companies is to merge with The British Motor Corporation Ltd., as the first step towards the setting up of a joint holding company to be called British Motor (Holdings) Limited". In due course BMC changed its name to British Motor Holdings at the end of 1966. { prs tamizha }
Daimler
In 1950, Jaguar agreed to lease from the Ministry of Supply the Daimler Shadow 2 factory in Browns Lane, Allesley, Coventry, which at the time was being used by The Daimler Company Limited and moved to the new site from Foleshill over the next 12 months. Jaguar purchased Daimler – not to be confused with Daimler-Benz or Daimler AG—in 1960 from BSA. From the late 1960s, Jaguar used the Daimler marque as a brand name for their most luxuriou.
Details
Product type : Cars
Owner : Jaguar Land Rover (since 2013)
Produced by : Jaguar Land Rover
Country : United Kingdom
Introduced : September 1935; 85 years ago
Related brands : Land Rover
Markets : Worldwide
Previous owners : Jaguar Cars Limited
{ prs tamizha }
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